Creating Lasting Values That Benefit Future Generations
OUR STORY
Building The Legacy for The Future
Founded in 1933 by Mr. Gan Theng, the Hong Bee Group Malaysia emerged as the leading textile supplier and trading business in Malaysia. The company evolved strategically over the decades, expanding from textiles and trading into the plantation sector, which laid the groundwork for its future in property. In 1994, with a land bank of over 3,000 acres, Hong Bee Group Malaysia ventured into property development and Hong Bee Land (HBL) was incorporated to plan, manage, and develop these assets into thriving townships.
HBL has delivered both residential and commercial developments. Their early success was cemented with the launch of Emerald Rawang in collaboration with GuocoLand, followed by the award-winning Setia Eco Gardens in Johor with SP Setia. Building on the success of its initial joint ventures, HBL launched the 700-acre Anggun Rawang development. This has evolved into a vibrant district featuring a 150-acre commercial masterplan, known for Anggun City, Aeon Rawang, Anggun World and Knewton Global Schools.
Hong Bee Group Malaysia Started
1933
Hong Bee Land Incorporated Since
1994
Land Bank in Peninsular Malaysia
2,900 Acres
Land Bank in Rawang
1,600 Acres
MILESTONES
Milestones That Shaped Our Journey
Hong Bee Textile
Founded in Kuala Lumpur, Hong Bee Textiles grew into Malaysia’s leading fabric brand. As the main sponsor of beauty pageants, it was famously endorsed by Miss Universe Japan, Akiko Kojima, in 1959.
Gan Theng Enterprise
The company diversified into palm oil and rubber plantations across Malaysia, laying the foundation for future developments.
Hong Bee Land
In 1994, with a total land bank of 3,000 acres, Hong Bee Group Malaysia ventured into township development. To manage and develop these assets, HBL was established, with a focus on integrated township development.
Emerald Rawang
A joint venture with GuocoLand Malaysia to develop a 895-acre township. HBL holds a 50% stake. Nestled in a lush valley, Emerald Rawang is a masterplanned community carefully designed for wholesome living. Anchored by a vibrant waterfront retail hub.
Anggun 1
Launched in 2006, HBL’s first residential project in Anggun Rawang is a guarded community of 235 units, featuring 2-storey Semi-Ds, 2-storey cluster Semi-Ds and 2-storey Bungalows.
Anggun 2
A gated and guarded residential enclave featuring 2-storey Bungalows and 2-storey Semi-Ds, totalling 225 units.
Anggun 3
A gated and guarded strata residential development comprising 312 units, including 2- and 3-storey terrace houses and Semi-Ds.
Setia Eco Gardens
A joint venture with S P Setia Berhad to develop an award-winning 765-acre eco-township in the Iskandar Region, Johor. Launched in 2007, it won the Best Master Plan Development category in the FIABCI Malaysia Property Awards.
AEON Rawang
AEON Rawang was the first commercial mall developed by HBL in Rawang, launched in 2011. The commercial development is situated on a 17-acre site.
McDonalds DriveThru
The first drive-thru F&B restaurant in Anggun Rawang developed on 1-acre land, to meet growing community needs.
Anggun City
Rawang’s first and largest street mall, this 17-acre retail hub features expansive event spaces, 387 units of 3-storey shop offices, and 1,300 parking bays.
Templer Residence
A 73-acre freehold residential enclave with a guarded community. Inspired by English architecture, this project features 1,000 units across five phases. The first phase was completed and handed over in November 2023, with Phase 2 expected to be completed by the end of 2025.
Uniqlo Roadside Store
HBL also developed Malaysia’s third Uniqlo roadside concept store, featuring a 12,500 sq. ft. layout.
Knewton Global Schools
HBL built a purpose-designed international school on a 5-acre site for students aged 3–16.
Watsons Concept Store
The first and only standalone Watsons concept store in Klang Valley, featuring 13,000 sq. ft. of retail space with a Kids’ Wonderland, waiting lounge, and dedicated tester counter with water basin.
OUR CORE VALUES
Our Guiding Principles
At Hong Bee Land, our values form the foundation of every community we build. Together, these values guide us in shaping townships that are not only places to live and work, but places to belong.
Legacy & Integrity
Honouring a tradition of trust and accountability in every development we undertake. Committed to providing quality homes and commercial spaces.
Purposeful Designs
Embracing progress through
future-ready, people-centric design and meticulous planning. Building self-contained community to enhance the value of properties.
Connected Living
Designing vibrant neighbourhoods where accessibility and convenience are central to bringing families together.
Sustainable Community
Harnessing energy savings technology and green initiative to nurture a better environment for future generation.